PHILIP MORRIS FRONTS THE ALLIANCE FOR AUSTRALIAN RETAILERS WITH OVER $5 MILLION U.S. DOLLARS TO FIGHT THE PLAIN PACKAGING TOBACCO PREVENTION CAMPAIGN!!!!!!
"...tobacco products would have to be sold in the plainest of packaging — with few or no logos, brand images or colors. Promotional text would be restricted to brand and product names in a standard color, position, type style and size, rendering them not unlike the bland boxes that carry generic prescription drugs."
BUT!!! What you might not have known is that PHILIP MORRIS is funding the fight against this! That's right, a recent slew of emails and documents was sent to the SYDNEY MORNING HERALD this past weekend that shows PM has funded with AU $5.4 million (which is about $5,075,586 in US dollars) the CIVIC GROUP, a PR firm who coordinates the FRONT GROUP, ALLIANCE OF AUSTRALIAN RETAILERS, and PM plans on giving them $3.97 million more (which is about $3,731,495 in US dollars).
And to think, for a very brief moment, I felt a little bad for the Australian Retailers. But the whole anti-campaign is truly just a tobacco industry ploy. Please keep this in mind before passing judgment on this important issue.
Thanks for reading ^_^.